Andy Hughes

Why Your Emails Aren’t Landing — and What to Fix Before You Hit Send

Ask any early-stage founder...

If you're serious about cold outreach, newsletters, or product onboarding emails, there's one...

Your subject line is solid. Your offer is strong.So… why are your cold emails still getting ignored?

TL;DR: Your first sentence is either a hook — or a delete trigger.

Startups often obsess over...

Each May, Mental Health Month gives us the opportunity to pause — and to confront something often...

In the early stages of building a B2B startup, the allure of automation is strong. Tools promise to...

If you’re a founder, freelancer, or small team doing your own outbound — you don’t need a $20,000...

If I were starting over today — no team, no sales rep, just me — here’s exactly how I’d run...

Let’s get this out of the way: cold outreach still works — when it’s done well. But if you’re a...