If I were starting over today — no team, no sales rep, just me — here’s exactly how I’d run outbound to book my first sales calls.
No fluff. No 20-tab tech stack. Just a system that works.
Step 1: Build a Laser-Focused ICP
Start with one type of buyer. Not “SMBs” or “tech companies” — pick an industry, role, and pain point.
Example:
→ B2B SaaS founders
→ Recently raised seed
→ Hiring their first AE
→ Need pipeline now
Use LinkedIn or Apollo to find 25-50 matches that clearly fit.
Step 2: Write 2 Simple Cold Email Templates
One first-touch, one follow-up.
✅ Keep it short (3–5 lines)
âś… Reference their company/situation
✅ Use a light CTA like “Open to hearing more?”
Most people overthink this. Clarity wins.
Step 3: Build a Lead Tracker You’ll Actually Use
Whether it’s a Notion table or Excel sheet, make it dead simple:
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Name
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Company
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LinkedIn
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Status (Contacted / Replied / Meeting)
Track every follow-up. Don’t spray and pray.
Step 4: Start with 10 Touches a Day
Email + LinkedIn combo works best.
You don’t need 100 messages a day — you need 10 really good ones.
Manual is fine. Consistency is better than scale at this stage.
Step 5: Review Weekly. Iterate Monthly.
Outbound isn’t one-and-done.
You’ll learn what people respond to, which hooks hit, and which segments are dead ends.
Fix your copy. Tighten your targeting. Refine your offer.
Or... Use the Kits I Built to Skip All This Setup
I built 2 toolkits that do everything I’ve described — and more:
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Cold email templates
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ICP builder
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Lead tracker
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Message prompts
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Launch plan
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And more
👉 Check them out here
You can have your outbound system live in 48 hours — not 4 weeks.
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