Your subject line is solid. Your offer is strong.
So… why are your cold emails still getting ignored?
At Comusult, we’ve analyzed hundreds of outbound campaigns for B2B startups, and the pattern is clear: most cold emails fail because they sound like… cold emails.
Let’s break down the top 3 mistakes — and how to fix them in your very next send.
❌ 1. You sound like a stranger
“Hi, I’m reaching out because we offer X for companies like yours.”
This screams automation. No one replies to strangers who haven’t earned attention.
Fix:
Start with something that proves relevance or shows you’ve done 10 seconds of homework.
✅ “Noticed you’re hiring for sales — usually means more leads needed.”
✅ “Saw your post about launching in the UK — congrats! That’s usually when…”
❌ 2. You’re writing a pitch, not a message
Most cold emails try to close the deal in paragraph one. But cold email isn’t about closing — it’s about opening.
Fix:
Focus on starting a conversation, not selling the product.
✅ “Would it be useful if I shared what we’re doing with [similar company]?”
✅ “Happy to send over a short breakdown if this is even half-relevant.”
❌ 3. You have no soft CTA
“Let me know if you’d like to book a call.”
“Click here to schedule a demo.”
Too much, too soon.
Fix:
Use curiosity and ease. Lower the bar.
✅ “Want me to send you a 60-second video explaining it?”
✅ “Would it be useful if I shared the exact copy we’re using?”
✅ Recap: Make Your Cold Email Conversational
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Personalize the first line
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Avoid sounding scripted
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Invite a light next step
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Always write like you’re speaking 1:1
Need help rewriting your cold emails?
That’s what we do at Comusult — cold outreach strategy, done-for-you outbound packs, and systems that actually book calls.
👉 Get started here: www.comusult.com
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