📝 How I’d Launch Outbound as a Solo Founder in 2025

If I were starting over today — no team, no sales rep, just me — here’s exactly how I’d run outbound to book my first sales calls.

No fluff. No 20-tab tech stack. Just a system that works.

Step 1: Build a Laser-Focused ICP

Start with one type of buyer. Not “SMBs” or “tech companies” — pick an industry, role, and pain point.

Example:
→ B2B SaaS founders
→ Recently raised seed
→ Hiring their first AE
→ Need pipeline now

Use LinkedIn or Apollo to find 25-50 matches that clearly fit.

Step 2: Write 2 Simple Cold Email Templates

One first-touch, one follow-up.

✅ Keep it short (3–5 lines)
✅ Reference their company/situation
✅ Use a light CTA like “Open to hearing more?”

Most people overthink this. Clarity wins.

Step 3: Build a Lead Tracker You’ll Actually Use

Whether it’s a Notion table or Excel sheet, make it dead simple:

• Name

• Company

• LinkedIn

• Status (Contacted / Replied / Meeting)

Track every follow-up. Don’t spray and pray.

Step 4: Start with 10 Touches a Day

Email + LinkedIn combo works best.
You don’t need 100 messages a day — you need 10 really good ones.

Manual is fine. Consistency is better than scale at this stage.

Step 5: Review Weekly. Iterate Monthly.

Outbound isn’t one-and-done.
You’ll learn what people respond to, which hooks hit, and which segments are dead ends.

Fix your copy. Tighten your targeting. Refine your offer.

Or... Use the Kits I Built to Skip All This Setup

I built 2 toolkits that do everything I’ve described — and more:

• Cold email templates

• ICP builder

• Lead tracker

• Message prompts

• Launch plan

• And more

👉 Check them out here
You can have your outbound system live in 48 hours — not 4 weeks.