What to Do When You Have No Pipeline

A survival guide for founders and small teams who need calls on the calendar yesterday

No leads.
No meetings booked.
And the “inbound” gods are nowhere to be found.

We’ve been there.

It’s easy to panic when your pipeline’s dry — but panic doesn’t convert. Action does.

Here’s how we help founders go from zero to qualified calls in 10 days or less.


🛑 First: Stop Blaming the Channel

“It’s a tough market.”
“Cold email doesn’t work anymore.”
“People just aren’t responding.”

We hear these all the time — and while there’s some truth in them, here’s the real problem:
Most outbound isn’t personal, timely, or relevant.

It’s not that your leads are bad.
It’s that your message isn’t landing.


🔍 Step 1: Tighten Your Target

No more lists of 10,000.
Find 100 people who:

  • Have the exact problem you solve

  • Are likely in a moment of change (hiring, launching, growing)

  • Can actually say yes

Use LinkedIn, Apollo, Crunchbase, job boards — but filter hard.


✏️ Step 2: Rewrite Your First Line

Bad openers kill your reply rate.
Instead of “Hi, I’m reaching out because…”

Try:

“Saw your team’s hiring RevOps — usually means your outbound is about to hit capacity…”

Make it feel like a real person is speaking. Not a bot.


📩 Step 3: Ask for Engagement, Not a Call

The worst cold email CTA?
“Let me know if you’d like to schedule a 30-minute call.”

Start smaller:

  • “Want me to send a quick breakdown?”

  • “Would it be useful if I showed you how we’re helping similar teams?”

Curiosity converts. Pressure doesn’t.


⚙️ Step 4: Build a Simple, Trackable Flow

Use tools like:

  • Clay for data

  • Apollo for targeting

  • Instantly or Maildoso for sending

  • no2Bounce to clean your emails

But keep it lean. Don’t overcomplicate.


🚀 Need Help?

At Comusult, we build done-for-you outbound packs for B2B founders and small teams:

  • We write your copy

  • Build your list

  • Set up your tools

  • Help you book qualified calls in under 10 days

📥 Want one? Start here.


Final Thought

If you’ve got no pipeline, you don’t need a new logo or another webinar.

You need clear messaging, the right leads, and a system that earns replies.

Let’s get you back in the game.

Andy Hughes

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