Every week, we speak to founders and sales leads who say the same thing:
"We’re sending tons of cold emails, but no one’s replying."
They blame the tools. The script. The subject line.
But here’s the truth:
Your SDRs aren't underperforming — they’re underthinking.
We’ve entered an era where sounding good isn’t enough. You need to be relevant.
And that means sales alone is no longer the most important skill for SDRs.
The reps getting replies today:
Read earnings reports
Know when a company just hired a new CRO
Understand what the prospect actually does — not just their job title
They're curious.
They’re context-aware.
And most importantly, they treat outreach like a business conversation, not a quota game.
Sure, AI can write the email.
But AI can’t recognize the perfect timing to send it.
It can’t know:
That your prospect’s company just launched a beta
That their VP posted a hiring thread
That the team is clearly scaling GTM next quarter
That takes a human who’s paying attention.
At Comusult, we coach reps to spot these clues and make them the center of the message.
“Hi Alex, I help companies like yours improve their outbound response rates with powerful tools and workflows…”
“Hi Alex, saw your team’s hiring 4 new AEs in NYC — sounds like a scale-up push. Curious if outbound is part of the GTM mix?”
The first one was written by a sales rep.
The second one was written by someone who looked first.
We don’t need more talkers.
We need SDRs who can spot:
Account signals
Hiring shifts
Funding events
Job description language
Tech stack usage
Role transitions
… and use those patterns to spark real conversations.
We don’t just build outreach systems.
We train pattern recognition into the process.
We turn SDRs into:
Researchers
Analysts
Strategic thinkers
Because the best messages in 2025 aren’t louder.
They’re smarter.
Let’s rebuild your outbound motion with research at the core.
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